The healthcare vertical market is always rich with opportunities for companies that want to grow through diversification—if they did it right.
Momentum Consulting Group’s healthcare practice leaders have established an outstanding track record of guiding companies to a successful entry into the healthcare market.
We’ve helped software companies, IT consulting firms, and capital equipment and components manufacturers—companies that usually don’t enter the healthcare market—successfully generate massive revenues on a consistent long-term basis.
We made that happen using Momentum’s battle-tested and proprietary process to assessing, developing, implementing, and executing strategic healthcare penetration business plans. By the time we’re done, we have already established and ensured long-term sustainable healthcare market success for your company.
If you’re looking to grow your company by penetrating the healthcare market and offering diversified products and services for the healthcare industries, then book your FREE Healthcare Market consultation today to know if it’s a viable path for your company.
If you want a fast, effective, and efficient way to improve your quality care process without wasting time, money, and effort, then book your FREE Initial Healthcare Clinical Consultation today!
With the strong near and long term opportunities that the healthcare / medical vertical market present, many companies are looking for ways to participate. Whether your company is interested in initial due diligence regarding entering the healthcare market or assessment of current initiatives, our healthcare industry experts can evaluate your company’s capabilities and create high-level business plans to identify points of successful entry.
Through the initial discovery process and verification of high-level opportunities for your company in the healthcare markets, we can perform a “deep dive” market analysis. This process will outline specific product and service opportunities within various layers of the market, identify the competitive landscape, and provide actionable plan options to accomplish your company’s goals for entering the healthcare / medical space.
Whether creating a new healthcare business unit or overhauling an existing underperforming group, our decades of executive leadership experience can assist you with the creation of a lean and effective business unit structure to tactically execute this important initiative. Scope of work can include everything from business unit structure, creation of position profiles within the business unit, and tactical recruiting and attainment of necessary talent.
The most critical aspect of a successful business unit is creating a message that clearly communicates your value proposition to your existing and prospective customers. This “story” needs to be clearly and consistently communicated through broad-based marketing and branding efforts all the way down the elevator presentations given by members of your sales and distribution company. Our group can provide you with an effective go-to market strategy and all of its necessary components from branding standards, to marketing strategies, and creation of sales presentations and training materials to ensure that this critical message is clearly and concisely communicated regardless of the medium.
With all of the necessary components in place for a successful business unit, many companies still struggle with the execution of the plan. Many times due to the unfamiliarity with the new vertical market our group can offer both initial and ongoing leadership in the sales process. This ongoing participation assists in securing of new profitable business and contracts and provides a consultative sounding board to your sales company as they begin navigating this sophisticated industry.
Group Purchasing Organization (GPO’s) and the VA System can be major sources of opportunity for companies interested in increasing their revenue within the healthcare markets. Unfortunately, the complex process of securing these valuable contracts can be overwhelming to most companies regardless of their knowledge of the industry. With over 20 years of success in securing GPO and VA contracts for a wide variety of companies, our group can assist you in navigating this process with will lead to substantial access and revenue opportunities to some of the industry’s largest customers.